Amazon WebStore

Program Benefits

• Create a custom branded eCommerce site using Amazon technology
• Quickly create and maintain your WebStore yourself
• One interface for managing your inventory, product information, and orders
• Create multiple stores on multiple domains while paying one low monthly fee
• List Amazon.com items on your own WebStore and earn Amazon Associate Program referral fees
• Build an initial website in minutes with our 1-Click WebStore feature
• Orders are processed via Amazon's trusted payment system; no merchant account needed providing fraud protection for you and trust and security for your customers
• Automatic optimization for search engines so customers can easily find and link to your store and automatic submission to search engines
• Market to your customers through integrated e-mail campaign management software

All the features you need

Multiple Stores

• Create any number of stores for one low monthly fee
• Create different sites or microsites for specific brands, categories or special offerings e.g. an outlet store.

Search Engine Optimization

• Your WebStore will be hosted on your own public domain (www.yourstorename.com)
• Customize meta tags for your content and category pages
• Easily add-on Google Analytics code and Google Sitemap
• Manage page redirects (301 redirects) from your old store to your new WebStore so your pages continue to be indexed by search engines

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Product Intelligence

• Need product reviews and ratings? Choose the 3rd party content option to use Amazon customer's reviews and product ratings (only for products in certain categories available on Amazon.com)
• Need to expand your offers? Sell Amazon.com products on your online store and earn a referral fee
• Display Amazon Best Sellers on your WebStore
• Display product recommendations to sell more
• Use the recently browsed items widget to show customers the items they browsed

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Design Customization

• Robust Template manager with a number of widgets to add your own content, images and product features
• Modify the layout, design and add flash using your own HTML, CSS and Javascript

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Inventory Management

• Easily manage your product catalog with our Inventory Manager
• Create your own categories and assign products

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Upselling

• Sign up for an Associate account to sell Amazon products and get referral commission
• Use the Recommended products widget to upsell related products from your catalog

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Promotions*

• Easily add fixed price/percentage promotions
• Offer Free shipping or a free product

*Promotions displayed at checkout

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Order Management

• Search orders by date and generate reports
• Download orders in a text file

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Content Management System

• Create/edit any number of content pages with our WYSIWYG editor widget
• Easily add your own content and images using HTML and CSS

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Powered by Amazon

• Amazon’s A2Z Guarantee for fraud protection
• Build credibility and re-assure customers through Amazon integrated checkout
• Easily integrate with Amazon’s other offerings such as Fulfillment by Amazon and Pro Merchant Program.

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Multiple Stores

• Create any number of stores for one low monthly fee
• Create different sites or microsites for specific brands, categories or special offerings e.g. an outlet store.

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Reporting

• Monitor your performance including sales, refunds and feedback
• Review your payment history - Download your inventory report
• Run scheduled reports

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Frequently Asked Questions

What is Amazon WebStore?

Amazon WebStore an Amazon Services Product is a comprehensive eCommerce solution that allows you to leverage the power of Amazon's technology to grow your business. With Amazon WebStore, you get your own branded Web site with the benefits of Amazon's technology and expertise.

What is 1-Click WebStore?

1-Click WebStore allows you to quickly create your own branded Web site in as little as one click. If you choose this option after you register, you can choose to accept our default options or you can change the look and feel by selecting from a variety of pre-made templates. You then simply click a button and we create your store for you in a manner of minutes.

Can I merchandise Amazon products that I don't inventory?

Yes. Amazon WebStore allows you to quickly add products from Amazon.com to your Web site and collect an Associate Program referral fee when such items are sold. You can easily add Amazon products through 1-Click WebStore or through the Category Manager.

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How do customers buy products on my site?

Existing Amazon customers can use their Amazon.com customer account to buy products from your WebStore. If a customer doesn't have an Amazon account, they can simply create one as they place an order on your site. Your customers get the safety of the Amazon.com cart and you get the fraud protection of Amazon's checkout system.

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Can customers leave feedback and reviews?

At your option, customers can write product reviews on your WebStore site, and customers can also leave feedback on any order, whether the order was placed on Amazon.com or on your WebStore. You can view this feedback on the Seller Central Reports tab by clicking Seller Performance.

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Do you offer payment fraud protection?

Yes. Amazon WebStore uses the same sophisticated fraud detection tools that allow you to benefit from Amazon’s world-class payment fraud protection. Amazon’s payment fraud protection helps ensure orders are legitimate and ultimately minimizes orders lost due to poor fraud detection.

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What is the A-to-z Guarantee?

Customers who shop on your WebStore will feel more confident buying from your Web site knowing they are protected by the same A-to-z Guarantee that protects shoppers on Amazon.com. Learn more about the A-to-z Guarantee.

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